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The Image Makers
- Available as
- Online
- Summary
-
The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moye...
The growth of mass communication provided a new understanding of ways to manipulate images and influence popular opinion, giving birth to the concept of public relations. In this program, Bill Moyers examines the public-relations campaign designed by Ivy Lee in 1914 to improve the image of John D. Rockefeller. He also talks with Edward Bernays-the man who helped immortalize Thomas Edison and actually coined the term "public relations"-about the science of "the engineering of consent." Moyers points out that this powerful tool must be carefully scrutinized since truth can be disguised on many levels.
Details
- Creator
- Sunrise Media LLC
- Included Title
-
- Walk through the 20th century with Bill Moyers (Television program)
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- New York, N.Y. : Films Media Group, [2010], c1984
- Series
- Physical Details
-
- 1 streaming video file (52 min.) : sd., col., digital file
- digital
- data file
- OCLC
- ocn700417981
- Access requires authentication through Films on Demand.
- Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
- Encoded with permission for digital streaming by Films Media Group on September 09, 2010.
- System requirements: FOD playback platform.
- Mode of access: Internet.
- Closed-captioned.
- Pseudo News: Constant Drama of Persuasion (1:34) -- John D. Rockefeller: Patriarch of American Enterprise or the Greatest Criminal of the Age? (3:02) -- Ludlow Massacre April 20, 1914 (5:04) -- Rockefeller Name Condemned in Ludlow Massacre (2:03) -- Birth of Modern Public Relations in Industrial Disputes (3:19) -- Alchemy of Publicity Transforms Rockefeller Image (2:34) -- Edward Bernays: Public Relations Counselor (1:29) -- Propaganda: The Engineering of Consent (4:11) -- Propaganda: "Information" Backed with the Powerful Force of Emotion (3:07) -- 1920s: Public Relations Comes to the Private Sector (4:32) -- Edward Bernays: Freudian Influences (1:45) -- Selling Lucky Strikes to Women (3:44) -- 1929: 50th Anniversary of the Electric Light Bulb (8:12) -- Dining with Thomas Edison and Henry Ford (2:16) -- Who's Pulling the Strings and Why? (1:47) -- Credits: The Image Makers (1:27)