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The Business of Education

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Restrictions

  • Access requires authentication through Films on Demand.

Summary

  • Branding, quality control, overseas expansion-these concepts are no longer limited to the business world. Schools, colleges, and universities are under increasing pressure to operate like international companies, adopting corporate business models and intensely pursuing "customers" in the global marketplace. Filmed in the United Kingdom, China, India, and Malaysia, this program examines the rapidly developing education "industry" in both the West and the developing world. Instructors and administrators from well-established British schools like Newcastle University and Dulwich College explain why they are opening large, state-of-the-art campuses in Asia, while young scholars and borderless education experts help viewers understand why "exchange student" is an evolving concept.

Notes

  • Encoded with permission for digital streaming by Films Media Group on Sept. 11, 2010.
  • Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
  • Mode of access: Internet.
  • System requirements: FOD playback platform.

Contents

  • Overseas Study: Option for Chinese Students (2:35) -- Educational Demands of India and China (4:15) -- Global Education (5:07) -- Education: Global Product (2:31) -- World-Class Education (4:52) -- Education: International Reputation and Opportunities (2:47) -- Brands, Quality, and Excellence in Education (3:46) -- Credits: The Business of Education (0:19)
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