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Focus groups : a practical guide for applied research

Krueger, Richard A

Publication Details Click to collapse Cite/Export

  • Creator Richard A. Krueger, University of Minnesota, Professor Emeritus; Mary Anne Casey, Consultant
  • Format Books
  • Contributors
  • Publication Fifth edition. Thousand Oaks, California : SAGE, [2015]
  • Physical Details
    • xx, 252 pages ; 23 cm
  • ISBNs 9781483365244, 1483365247
  • OCLC ocn880122507

Notes

  • Includes bibliographical references (pages 246-247) and index.

Contents

  • Overview of focus groups -- Planning the focus group study -- Developing a questioning route -- Participants in a focus group -- Moderating skills -- Analyzing focus group results -- Reporting -- Styles of focus group research -- Focus group interviewing with young people -- International and cross-cultural focus group interviewing -- Telephone and internet focus group interviewing -- Focus group interviewing within the organization -- Modifications of focus groups -- Answering questions about the quality of focus group research
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