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The marketing challenges within the enlarged single European market
- Available as
- Online
- Summary
-
The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time ...
The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process.
- Creator
- guest editor Stanley Paliwoda
- Format
- Books
- Contributors
- Publication
-
- Bradford, England : Emerald Group Publishing, c2007
- Physical Details
-
- 1 online resource (1 v.)
- ISBNs
- 1280847387, 9786610847389, 1846633699, 1846633680
- OCLC
- ocn182530203
- Bibliographic Level Mode of Issuance: Monograph
- English