Books

The marketing challenges within the enlarged single European market

Available as
Online
Summary

The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time ...

The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union.Moreover,this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges.This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities,threats and challenges created by the EU enlargement process.

Creator
guest editor Stanley Paliwoda
Format
Books
Contributors
Publication
  • Bradford, England : Emerald Group Publishing, c2007
Physical Details
  • 1 online resource (1 v.)
ISBNs
1280847387, 9786610847389, 1846633699, 1846633680
OCLC
ocn182530203

  • Bibliographic Level Mode of Issuance: Monograph
  • English
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