MARC Bibliographic Record

LEADER02559cam a2200445Ii 4500
001 997048793402131
005 20150421154845.0
008 141008s2014 njua 001 0 eng
019    $a881439094
020    $a9781118968055$q(pbk.)
020    $a1118968050$q(pbk.)
035    $a(OCoLC)ocn894271736
035    $a(WMenU)704879-stoutdb
035    $z(OCoLC)881439094
035    $a(EXLNZ-01UWI_NETWORK)9910801835702121
040    $aUKMGB$beng$erda$cUKMGB$dCLE$dYDXCP$dCLE$dORX$dHNW$dOCLCQ$dBTCTA$dBDX$dTOH$dUNBCA$dEQO$dCHVBK$dGO4$dOCLCF$dGZS
049    $aGZSA
050 _4 $aHF5415.5$b.O83 2014
100 1_ $aOsterwalder, Alexander$eauthor.
245 10 $aValue proposition design :$bhow to create products and services customers want /$cwritten by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.
264 _1 $aHoboken :$bJohn Wiley & Sons,$c[2014]
300    $axxv, 290 pages :$bcolor illustrations ;$c19 x 25 cm.
336    $atext$btxt$2rdacontent
337    $aunmediated$bn$2rdamedia
338    $avolume$bnc$2rdacarrier
490 1_ $aStrategyzer series
500    $aIncludes index.
505 0_ $aCanvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
520    $aThe book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650 _0 $aCustomer services$xManagement.
650 _0 $aQuality control.
650 _0 $aProduction management$xQuality control.
650 _0 $aBusiness planning.
650 _0 $aStrategic planning.
650 _0 $aCustomer relations.
700 1_ $aPigneur, Yves,$eauthor.
700 1_ $aBernarda, Gregory,$eauthor.
700 1_ $aSmith, Alan$c(Designer),$eauthor.
830 _0 $aStrategyzer series.
994    $aC0$bGZS
997    $aMARCIVE

MMS IDs

Document ID: 9910801835702121
Network Electronic IDs: 9912339070502121
Network Physical IDs: 9910801835702121
mms_st_ids: 997048793402131