Connects the traditional world of broadcasting with the contemporary universe of digital electronic media. This title provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media.
Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future
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