Electronic media : then, now, and later

Medoff, Norman J
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Publication Details Click to collapse Cite/Export

  • Creator Norman J. Medoff, Barbara K. Kaye
  • Format Books
  • Contributors
  • Publication Second edition. Burlington, MA : Focal Press, [2011] ©2011
  • Physical Details
    • xi, 306 pages : illustrations ; 28 cm
  • ISBNs 9780240812564, 0240812565
  • OCLC ocn627685447

Summary

  • Connects the traditional world of broadcasting with the contemporary universe of digital electronic media. This title provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media.

Notes

  • Includes bibliographical references and index.

Contents

  • Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future
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