First Da Capo Press edition. Philadelphia, PA : Da Capo Press, 2009.
xix, 380 pages : illustrations ; 24 cm
"Using a "tough love approach" to pursuing a career in the visual arts, Jackie Battenfield expands on her classes and workshops to provide a comprehensive guide for both emerging and mid-career artists. Providing real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including marketing, online promotion, building professional relationships, grant writing, and portfolio development. Each chapter ends with an insightful "Reality Check" interview, featuring advice and useful information from high-profile artists and professionals." -- Publisher's website
Includes bibliographical references and index.
Taking charge of your professional life. How to assess, plan, and take action ; How to assemble the essential tools to support your work -- Circulating your work. How to get started : peer networking, readiness, and creating your own opportunities ; How to introduce your work to the professional community : researching and exhibiting in nonprofit spaces ; How to build long-term professional relationships -- Supporting your work. How to earn and manage money ; How to find even more support : grants, residencies, gifts ; How to read and work with the fine print : contracts, legal issues, and the art of negotiation -- Maintaining your practice. How to structure your day-to-day operations ; How to build community to survive being alone