"Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003."
Includes bibliographical references and index.
Introduction / Lynn R. Kahle -- Projecting Europe: The Next 50 Years / David M. Boush -- Utilization of the Internet by EU and US Service Providers to Facilitate Cross-Border Business / Victor V. Cordell -- Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators / Lynn R. Kahle, Aviv Shoham, Greg Rose, Malcolm Smith and Rajeev Batra -- Retailing Evolution and Revolution in a Privatizing Economy: Small Business Managers' Values and Retail Strategies in Romania / Simona Stan, Kenneth R. Evans, Dan Cernusca and Shelley Sengupta -- Changing Values: A 2020 Vision / Fredric Kropp -- The New Paradigm Marketing Model / Lynn R. Kahle, R. Scott Marshall and Fredric Kropp -- Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field / Mika Gabrielsson and Peter Gabrielsson -- Fuzzy Analytic Hierarchy Based Approach for Supplier Selection / Selim Zaim, Mehmet Sevkli and Mehves Tarim