Books

Euromarketing and the future

Available as
Physical
Checking for availability...

Creator
Lynn R. Kahle, editor
Format
Books
Contributors
Publication
  • New York : International Business Press, [2003]
  • ©2003
Physical Details
  • xxiv, 184 pages : illustrations ; 22 cm
ISBNs
9780789060150, 0789060159, 9780789060327, 0789060329
OCLC
ocm52714443

  • "Euromarketing and the future has been co-published simultaneously as Journal of Euromarketing, volume 12, numbers 3/4 2003."
  • Includes bibliographical references and index.

  • Introduction / Lynn R. Kahle -- Projecting Europe: The Next 50 Years / David M. Boush -- Utilization of the Internet by EU and US Service Providers to Facilitate Cross-Border Business / Victor V. Cordell -- Economic versus Personal Future-Oriented Attitudes as Consumer Shopping Indicators / Lynn R. Kahle, Aviv Shoham, Greg Rose, Malcolm Smith and Rajeev Batra -- Retailing Evolution and Revolution in a Privatizing Economy: Small Business Managers' Values and Retail Strategies in Romania / Simona Stan, Kenneth R. Evans, Dan Cernusca and Shelley Sengupta -- Changing Values: A 2020 Vision / Fredric Kropp -- The New Paradigm Marketing Model / Lynn R. Kahle, R. Scott Marshall and Fredric Kropp -- Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field / Mika Gabrielsson and Peter Gabrielsson -- Fuzzy Analytic Hierarchy Based Approach for Supplier Selection / Selim Zaim, Mehmet Sevkli and Mehves Tarim
Check for Hathi data