Books

The one to one manager : real-world lessons in customer relationship management

Author / Creator
Peppers, Don
Available as
Physical
Summary

"In The One to One Manager, Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such ...

"In The One to One Manager, Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--BOOK JACKET.

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Creator
Don Peppers and Martha Rogers
Format
Books
Contributors
Publication
  • First edition
  • New York ; London : Currency/Doubleday, [1999]
  • ©1999
Physical Details
  • xix, 268 pages ; 20 cm
ISBNs
9780385494083, 0385494084
OCLC
ocm41096270

  • Includes index.

  • 1. Trusted Agents -- 2. Using Technology -- 3. Organization, Culture and Change -- 4. Customer Focus -- 5. Culture of Service -- 6. Knowing the Customer -- 7. Respecting the Channel -- 8. Tool Makers
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