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The one to one manager : real-world lessons in customer relationship management
- Author / Creator
- Available as
- Physical
- Summary
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"In The One to One Manager, Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such ...
"In The One to One Manager, Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--BOOK JACKET.
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- Creator
- Don Peppers and Martha Rogers
- Format
- Books
- Contributors
- Publication
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- First edition
- New York ; London : Currency/Doubleday, [1999]
- ©1999
- Physical Details
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- xix, 268 pages ; 20 cm
- ISBNs
- 9780385494083, 0385494084
- OCLC
- ocm41096270
- Includes index.
- 1. Trusted Agents -- 2. Using Technology -- 3. Organization, Culture and Change -- 4. Customer Focus -- 5. Culture of Service -- 6. Knowing the Customer -- 7. Respecting the Channel -- 8. Tool Makers