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Employee engagement & communication research : measurement, strategy, & action
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Susan Walker
- Format
- Books
- Language
- English
- Publication
-
- [First edition]
- London ; Philadelphia, PA : Kogan Page, 2012
- Physical Details
-
- x, 243 pages : illustrations ; 24 cm
- ISBNs
- 9780749466824, 0749466820, 9780749466831, 0749466839
- OCLC
- ocn780479773
- Includes bibliographical references and index.
- Acknowledgements -- Introduction: energising research for high performance -- Conversation 1: in the beginning : a conversation with Sir Robert Worcester the pioneer of employee research -- Defining your objectives -- Involving and communicating with employees : data or discussion? -- Qualitative techniques and methods -- Lies, dammed lies, and statistics -- Questionnaire development and design -- Maximising response rates -- Burning issues your research can cover -- Emerging issues -- Understanding and getting the most from your data -- Turning the results into the organisational story -- An international perspective -- Making the business case -- Lights : sound : action! -- The six key stages -- Putting the action plan in place -- Who is responsible for taking action? -- Translating action points into action -- Keeping the research alive and well -- What does the future hold for internal research? -- Appendices