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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
- Author / Creator
- Available as
- Online
- Physical
- Summary
-
"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.
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- Creator
- W. Chan Kim, Renée Mauborgne
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Expanded edition
- Boston, Massachusetts : Harvard Business Review Press, [2015]
- ©2015
- Physical Details
-
- xxviii, 287 pages : illustrations ; 25 cm
- ISBNs
- 9781625274502, 1625274505, 1625274491, 9781625274496
- OCLC
- ocn910662939, ocn889426407
- "With a new preface, fresh chapters, and updated case studies"--Back of jacket.
- Includes bibliographical references (pages 263-270) and index.
- Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps