Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan author

Publication Details Click to collapse Cite/Export

  • Creator W. Chan Kim, Renée Mauborgne
  • Format Books
  • Contributors
  • Publication
    • Expanded edition
    • Boston, Massachusetts : Harvard Business Review Press, [2015]
    • ©2015
  • Physical Details
    • xxviii, 287 pages : illustrations ; 25 cm
  • ISBNs 9781625274502, 1625274505, 1625274491, 9781625274496
  • OCLC ocn910662939, ocn889426407


  • "Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket.


  • "With a new preface, fresh chapters, and updated case studies"--Back of jacket.
  • Includes bibliographical references (pages 263-270) and index.


  • Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps
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