Introduction: Indexing Korean popular culture / Kyung Hyun Kim -- The world in a love letter / Boduerae Kwon -- Fisticuffs, high kicks, and colonial histories : the ambivalence of modern Korean identity in postwar narrative comics / Kyu Hyun Kim -- It all started with a bang : the role of PC bangs in South Korea's cybercultures / Inkyu Kang -- As seen on the Internet : the recap as translation in English-language K-drama fandoms / Regina Yung Lee -- Regimes within regimes : film and fashion cultures in the Korean 1950s / Steven Chung -- The quasi patriarch : Kim Sŭng-ho and South Korean postwar movies / Kelly Jeong -- The partisan, the worker, and the hidden hero : popular icons in North Korean film / Travis Workman -- Face value : the star as genre in Bong Joon-ho's Mother / Michelle Cho -- Bend it like a man of Chosun : sports nationalism and colonial modernity of 1936 / Jung Hwan Cheon -- "She became our strength" : female athletes and (trans)national desires / Rachael Miyung Joo -- Young musical love of the 1930s / Min-Jung Son -- Birth, death, and resurrection of group sound rock / Hyunjoon Shin and Pil Ho Kim -- The popularity of individualism : the Seo Taiji phenomenon in the 1990s / Roald Maliangkay -- Girls' generation? : gender, (dis)empowerment, and K-pop / Stephen Epstein with James Turnbull -- South Korean advertising as popular culture / Olga Fedorenko -- The global Hansik campaign and commodification of Korean cuisine / Katarzyna J. Cwiertka -- Seung Woo Back's Blow up (2005-2007) : touristic fantasy, photographic desire, and catastrophic North Korea / Sohl Lee
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