In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
Prologue : the habit cure -- pt. 1. The Habits of Individuals. The habit loop : how habits work -- The craving brain : how to create new habits -- The golden rule of habit change : why transformation occurs -- pt. 2. The Habits of Successful Organizations. Keystone habits, or the ballad of Paul O'Neill : which habits matter most -- Starbucks and the habit of success : when willpower becomes automatic -- The power of a crisis : how leaders create habits through accident and design -- How Target knows what you want before you do : when companies predict (and manipulate) habits -- pt. 3. The Habits of Societies. Saddleback Church and the Montgomery bus boycott : how movements happen -- The neurology of free will : are we responsible for our habits? -- Afterword : some things learned about weight loss, smoking, procrastination, and teaching
The information below has been drawn from sources outside of the University of Wisconsin-Madison Libraries. In most instances, the information will be from sources that have not been peer reviewed by scholarly or research communities. Please report cases in which the information is inaccurate through the Contact Us link below.