Keeping up the Kardashian brand : celebrity, materialism, and sexuality

McClain, Amanda Scheiner, 1979- author

Publication Details Click to collapse Cite/Export

  • Creator Amanda Scheiner McClain
  • Format Books
  • Publication Lanham, Maryland : Lexington Books, [2014]
  • Physical Details
    • v, 149 pages ; 24 cm
  • ISBNs 9780739177150, 073917715X, 9780739177167
  • OCLC ocn847763640


  • "Amanda Scheiner McClain explores the Kardashians' brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage. This triangulated study allows insight into contemporaneous American culture: societal norms, values, and ideologies, as well as structural and cultural aspects of cross-platform brand creation. The television series examination finds intrinsic paradoxes of sexuality/conservatism, family/business, beauty/unhappiness, narcissism/celebrity, intimate/transgressiveness, and traditional/nontraditional gender roles, as well as materialism and public vs. private spheres themes."--From publisher description.


  • Includes bibliographical references and index.


  • The family and the business -- Family, gender, and transgressions -- Celebrity, beauty, and sexuality -- Social media -- Journalistic interpretation of the Kardashians -- Conclusion
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