Website Search
Find information on spaces, staff, and services.
Catalog Quick Search
Books
Ad critique : how to deconstruct ads in order to build better advertising
- Author / Creator
- Available as
- Physical
Checking for availability...
- Creator
- Nancy R. Tag
- Format
- Books
- Language
- English
- Publication
-
- Thousand Oaks, Calif. : SAGE, [2012]
- ©2012
- Physical Details
-
- xiv, 199 pages : illustrations ; 24 cm
- ISBNs
- 9781483341545, 9781483387352, 1483341542, 9781412980531, 1506319513, 1412980534, 9781506319513, 1483387356
- OCLC
- ocn958500990, ocn903237002, ocn730403667
- Includes bibliographical references and index.
- Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique