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Ad critique : how to deconstruct ads in order to build better advertising

Tag, Nancy R

Publication Details Click to collapse Cite/Export

  • Creator Nancy R. Tag
  • Format Books
  • Publication
    • Thousand Oaks, Calif. : SAGE, [2012]
    • ©2012
  • Physical Details
    • xiv, 199 pages : illustrations ; 24 cm
  • ISBNs 9781483341545, 9781483387352, 1483341542, 9781412980531, 1412980534, 1483387356
  • OCLC ocn958500990, ocn903237002, ocn730403667

Notes

  • Includes bibliographical references and index.

Contents

  • Language of critique. The case for critique : why we need constructive criticism to make great ads -- AdSpeak : the vocabulary of advertising -- AdErrors : when good ads go bad -- AdAnalogy : how art and copy play together -- The 360 degree critique : being digital, going viral, and beyond -- Critique in action. AdAlliance : your partners in creating great advertising -- AdSpeak up! Who says what when -- The creative team's bill of rights -- The client's bill of rights -- Presentation prep -- Critique cheats : tips to make the most of the critique
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