MARC Bibliographic Record

LEADER02319cam a22003978a 4500
001 9990519703602122
005 20180324150727.0
008 120529t20122012ilu b 001 0 eng
010    $a 2012021640
020    $a9781614384748 (print : alk. paper)
020    $a1614384746 (print : alk. paper)
035    $a(OCoLC)ocn794624766
035    $a(WU)9051970-uwmadisondb
035    $a(EXLNZ-01UWI_NETWORK)9910122653002121
040    $aDLC$beng$cDLC
042    $apcc
043    $an-us---
050 00 $aKF3193$b.T725 2012
082 00 $a346.7304/88$223
245 00 $aTrademark and deceptive advertising surveys :$blaw, science and design /$cedited by Shari Seidman Diamond and Jerre B. Swann.
250    $aFirst edition.
264 _1 $aChicago :$bAmerican Bar Association, Section of Intellectual Property Law,$c[2012]
264 _4 $c©2012
300    $axv, 392 pages ;$c26 cm
336    $atext$btxt$2rdacontent
337    $aunmediated$bn$2rdamedia
338    $avolume$bnc$2rdacarrier
504    $aIncludes bibliographical references and index.
505 0_ $aSurveys in modern litigation involving trademarks and deceptive advertising -- The use of pilot tests and pretests in consumer surveys -- The universe -- Likelihood of confusion -- Secondary meaning surveys -- Genericness surveys in trademark disputes: under the gavel -- Dilution surveys under the Trademark Dilution Revision Act -- Surveys in dilution cases II -- Swann's rebuttal to Diamond -- Survey evidence in false advertising cases -- Control foundations: rationales and approaches -- Design issues for controls -- Demand effects in likelihood of confusion surveys: the importance of marketplace conditions -- Are closed-ended questions leading questions? -- Internet surveys for evaluating trademark infringement and deceptive advertising -- Survey percentages in Lanham Act matters -- The Daubert revolution and Lanham Act surveys -- Survey critiques.
650 _0 $aTrademarks$xLaw and legislation$zUnited States.
650 _0 $aDeceptive advertising$xLaw and legislation$zUnited States.
650 _0 $aMarket surveys$xLaw and legislation$zUnited States.
650 _0 $aMarket surveys$xMethodology$zUnited States.
700 1_ $aDiamond, Shari Seidman.
700 1_ $aSwann, Jerre B.
710 2_ $aAmerican Bar Association.$bSection of Intellectual Property Law.
997    $aMARCIVE

MMS IDs

Document ID: 9910122653002121
Network Electronic IDs:
Network Physical IDs: 9910122653002121
mms_mad_ids: 9990519703602122
mms_plt_ids: 993946523702128