Surveys in modern litigation involving trademarks and deceptive advertising -- The use of pilot tests and pretests in consumer surveys -- The universe -- Likelihood of confusion -- Secondary meaning surveys -- Genericness surveys in trademark disputes: under the gavel -- Dilution surveys under the Trademark Dilution Revision Act -- Surveys in dilution cases II -- Swann's rebuttal to Diamond -- Survey evidence in false advertising cases -- Control foundations: rationales and approaches -- Design issues for controls -- Demand effects in likelihood of confusion surveys: the importance of marketplace conditions -- Are closed-ended questions leading questions? -- Internet surveys for evaluating trademark infringement and deceptive advertising -- Survey percentages in Lanham Act matters -- The Daubert revolution and Lanham Act surveys -- Survey critiques
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