How to make the most of every media appearance : getting your message across on the air, in print, or online

Merlis, George, 1940-
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Publication Details Click to collapse Cite/Export

  • Creator George Merlis
  • Format Books
  • Publication New York : McGraw-Hill, [2004] ©2004
  • Physical Details
    • vii, 200 pages : illustrations ; 23 cm
  • ISBNs 9780071436250, 0071436251
  • OCLC ocm57245703


  • Includes index.


  • Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets
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