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Doing business in China

Ambler, Tim

Publication Details Click to collapse Cite/Export

  • Creator Tim Ambler and Morgan Witzel
  • Format Books
  • Contributors
  • Publication Second edition. London ; New York : RoutledgeCurzon, [2004] ©2004
  • Physical Details
    • xiii, 274 pages ; 22 cm
  • ISBNs 9780203411094, 0203411099
  • OCLC ocm56053101

Notes

  • Includes bibliographical references (pages [257]-265) and index.

Contents

  • The road to Cathay -- Through a glass darkly : China from a western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony : alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form : the yi and li of relationships in China -- Doing business with the sojourners : the overseas Chinese communities -- China and the world -- Western and Chinese commercial thinking
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