Meet the "modern juror" -- Taking the voodoo out of voir dire -- The science of the brain as it relates to trial presentations -- A closer look at the seven principles -- The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility -- What trial lawyers learn from actors -- Maintaining credibility through cross-examination -- The signaling principle : what's next and are we there yet? -- The segmentation principle : people learn better when information is presented in bite-sized segments -- The multimedia principle : people learn better from words and pictures than from words alone -- The coherence principle : people learn better when extraneous material is excluded -- Stickiness principle : how to make an idea stick -- The jolt principle : periodically jolt your jury so they do not bolt -- Arming your jurors for the "final argument"
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