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Business model generation : a handbook for visionaries, game changers, and challengers

Osterwalder, Alexander

Publication Details Click to collapse Cite/Export

  • Creator written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries
  • Format Books
  • Contributors
  • Publication
    • Hoboken, NJ : Wiley, [2010]
    • ©2010
  • Physical Details
    • 281 unnumbered page : color illustrations ; 20 x 25 cm
  • ISBNs 0470876417, 9782839905800, 9780470901038, 9781118656402, 0470901039, 2839905809, 9780470876411
  • OCLC ocn648031756, ocn670131339

Summary

  • Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

Notes

  • Includes bibliographical references (page 276).

Contents

  • 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process
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