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Everything I know about marketing I learned from Google

Goldman, Aaron, 1978-

Publication Details Click to collapse Cite/Export

  • Creator Aaron Goldman
  • Format Books
  • Publication
    • New York : McGraw-Hill, [2011]
    • ©2011
  • Physical Details
    • x, 341 pages : illustrations ; 24 cm
  • ISBNs 9780071742894, 0071742891
  • OCLC ocn500820427

Notes

  • Includes index.

Contents

  • Relevancy rules -- Tap the wisdom of crowds -- Keep it simple, stupid -- Mindset matters -- Be where your audience is -- Don't interrupt -- Act like content -- Test everything -- Track everything -- Let the data decide -- Brands can be answers -- Your unique selling proposition is critical -- Your competition is broader than you think -- You can learn a lot from a query -- Sex sells -- Altruism sells -- Show off your assets -- The more shelf space, the better -- Make your company a great story -- Don't rely on search engine marketing alone -- Future-proofing
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