Understanding brands

Publication Details Click to collapse Cite/Export

  • Creator produced and directed by Kurt Breitenmoser
  • Format Videos, Slides, Films
  • Contributors
  • Publication
    • New York : Films Media Group, [2010]
    • ©2010
  • Physical Details
    • 1 videodisc (27 min.) : sound, color ; 4 3/4 in
  • ISBNs 9781617331374, 1617331376
  • OCLC ocn680476936, ocn712803324
  • Credits
    • Voiceover, Andrew Dunn
    • Executive producer: Simon Garner
    • Written by Luke Preston


  • Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.


  • DVD.
  • Close-captioned.
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