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Videos, Slides, Films
Understanding brands
- Available as
- Online
- Physical
- Summary
-
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our fait...
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
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- Creator
- produced and directed by Kurt Breitenmoser
- Format
- Videos, Slides, Films
- Language
- English
- Contributors
- Publication
-
- New York : Films Media Group, [2010]
- ©2010
- Physical Details
-
- 1 videodisc (27 min.) : sound, color ; 4 3/4 in
- ISBNs
- 9781617331374, 1617331376
- OCLC
- ocn680476936, ocn712803324
- Credits
-
- Voiceover, Andrew Dunn
- Executive producer: Simon Garner
- Written by Luke Preston
- DVD.
- Close-captioned.