Videos, Slides, Films

Killing us softly 4 : advertising's image of women

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Summary

"In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and d...

"In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."-- container.

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Creator
Media Education Foundation ; directed by Sut Jhally
Format
Videos, Slides, Films
Language
English
Publication
  • Standard format
  • Northampton, MA : Media Education Foundation, [2010]
  • ©2010
Physical Details
  • 1 videodisc (45 min.) : sound, color ; 4 3/4 in
ISBNs
1932869441, 9781932869446
OCLC
ocn606852641, ocn643346033
Credits
  • With Jean Kilbourne
  • Editor, Sut Jhally and Andrew Killoy

  • Sequel to Killing us softly (c1979), Still killing us softly (c1987) and Killing us softly 3 (2000).
  • DVD, NTSC.
  • In English, with optional English subtitles.

  • Introduction -- Ads Everywhere -- A Constructed Beauty -- Objectification -- Judged by Looks Alone -- Thinness -- Dieting -- Eating & Morality -- Global Impact -- Infantilization & Powerlessness -- Advertising & Sex -- Experienced Virgins -- Consumerism & Sexualizing Products -- Masculinity -- Violence -- What to do?