Killing us softly 4 : advertising's image of women

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  • Creator Media Education Foundation ; directed by Sut Jhally
  • Format Videos, Slides, Films
  • Contributors
  • Publication
    • Standard format
    • Northampton, MA : Media Education Foundation, [2010]
    • ©2010
  • Physical Details
    • 1 videodisc (45 min.) : sound, color ; 4 3/4 in
  • ISBNs 1932869441, 9781932869446
  • OCLC ocn606852641, ocn643346033
  • Credits
    • With Jean Kilbourne
    • Editor, Sut Jhally and Andrew Killoy


  • "In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes -- images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence."-- container.


  • Sequel to Killing us softly (c1979), Still killing us softly (c1987) and Killing us softly 3 (2000).
  • DVD, NTSC.
  • In English, with optional English subtitles.


  • Introduction -- Ads Everywhere -- A Constructed Beauty -- Objectification -- Judged by Looks Alone -- Thinness -- Dieting -- Eating & Morality -- Global Impact -- Infantilization & Powerlessness -- Advertising & Sex -- Experienced Virgins -- Consumerism & Sexualizing Products -- Masculinity -- Violence -- What to do?
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