Introduction: the Mexican 2006 election in context / Chappell Lawson -- Part I: Clevage structures in a new democracy -- Democracy redux? Mexico's voters and the 2006 Presidental race / Roderic Ai Camp -- A sociological analysis of the 2006 elections / Joseph L. Klesner -- Regionalized voting behavior and political discussion in Mexico / Andy Baker -- Absentee voting and transnational civic engagement among Mexican expatriates / James A. McCann, Wayne A, Cornelius, and David L. Leal -- Part II: Partied, candidates, and campaign strategy -- The absence of common ground between candidates and voters / Kathleen Bruhn and Kenneth F. Greene -- Choosing Mexico's 2006 Presidential candidates / David A. Shirk -- The PRI's 2006 Presidential campaign / Joy Langston -- López Obrador, Calderón, and the 2006 Presidential campaign / Kathleen Bruhn -- Part III: Ideology, Image, or Interest? -- Electoral volatility in 2006 / Francisco Flores-Macías -- The activation of economic voting in the 2006 campaign / Alejandro Moreno -- Welfare benefits, canvassing, and campaign handouts / Alberto Díaz-Cayeros, Federico Estévez, and Beatriz Magaloni -- Images and issues in Mexico's 2006 Presidential election / Kenneth F. Greene -- Ideology in the 2006 campaign / James A. McCann -- Conclusion: the choices of voters during the 2006 Presidential election in Mexico / Jorge I. Domínguez