Consuming kids : the commercialization of childhood

Publication Details Click to collapse Cite/Export

  • Format Videos, Slides, Films
  • Contributors
  • Publication
    • Northampton, Mass. : Media Education Foundation, [2008]
    • ©2008
  • Physical Details
    • 1 videodisc (67 min.) : sound, color ; 4 3/4 in
  • ISBNs 193286928X, 9781932869286
  • OCLC ocn269452777
  • Credits
    • Participants: Dan Acuff, Enola Aird, Michael Brody, Nancy Carlsson-Paige, Josh Golin, Allen Kanner, Velma LaPoint, Diane Levin, Susan Linn, Robert Reiher, Michael Rich, Gary Ruskin, Nick Russell, Juliet Schor, Betsy Taylor, David Walsh
    • Writer & Director, Adrianna Barbaro & Jeremy Earp ; Producer, Adriana Barbaro ; Executive producer, Sut Jhally ; Co-producer, Jason T, Young ; Supervising editor, Andrew Killoy ; Head of Media Research, Loretta Alper


  • "Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids."--Container.


  • Sections include: The floodgates open, By any means necessary, Under the microscope, Brand new world, Cradle to grave, Rewiring childhood, Our future.
  • DVD.


  • Introduction (6:33) -- The floodgates open (7:04) -- By any means necessary (10:44) -- Under the microscope (7:09) -- Brand new world (6:12) -- Cradle to grave (8:47) -- Rewiring childhood (9:47) -- Our future (7:55). Extras include: What parents can do (9:34) -- Barney vs Power Rangers (7:51) -- Jolts and tricks (7:15)
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