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The hidden persuaders
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Vance Packard ; with an introduction by Mark Crispin Miller
- Format
- Books
- Language
- English
- Publication
-
- Reissue edition
- Brooklyn, N.Y. : Ig Pub., [2007]
- ©2007
- Physical Details
-
- 240 pages ; 21 cm
- ISBNs
- 9780978843106, 097884310X
- OCLC
- ocn144221662
- Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword.
- Includes bibliographical references (pages 26-27).
- 1. The depth approach -- [pt. 1.] Persuading us as consumers -- 2. The trouble with people -- 3. So ad men become depth men -- 4. ...and the hooks are lowered -- 5. Self-images for everybody -- 6. RX for our secret distresses -- 7. Marketing eight hidden needs -- 8. The built-in sexual overtone -- 9. Back to the breast, and beyond -- 10. Babes in consumerland -- 11. Class and caste in the salesroom -- 12. Selling symbols to upward strivers -- 13. Cures for our hidden aversions -- 14. Coping with our pesky inner ear -- 15. The psycho-seduction of children -- 16. New frontiers for recruiting customers -- [pt. 2.] Persuading us as citizens -- 17. Politics and the image builders -- 18. Molding "team players" for free enterprise -- 19. The engineered yes -- 20. Care and feeding of positive thinkers -- 21. The packaged soul? -- [pt. 3.] In retrospect -- 22. The question of validity -- 23. The question of morality