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Private label : turning the retail brand threat...

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Private label : turning the retail brand threat into your biggest opportunity

Author / Creator: Lincoln, Keith
Available as: Physical

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Creator: Keith Lincoln & Lars Thomassen
Format: Books
Language: English
Contributors: Thomassen, Lars
Publication: First edition

London ; Philadelphia : Kogan Page, 2008
Physical Details: xiv, 297 pages : illustrations ; 24 cm
ISBNs: 9780749450274, 0749450274
OCLC: ocn163616720

Includes index.

Subjects

Retail trade.
Branding (Marketing) -- Management.
Brand name products -- Management.

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Private label : turning the retail brand threat into your biggest opportunity

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