[The authors'] aims ... in writing this book have been (1) to give you first-hand experiences with the research process, (2) to provide you with engaging examples of social science research, (3) to offer behind-the-scenes glimpses of how professional researchers have done their work, (4) to keep [their] presentation of the "nuts-and-bolts" of social science research as clear and inviting as possible, (5) to give a balanced presentation of qualitative and quantitative research methods, as well as introduce recent technological innovations.-Pref.
Uses of social research -- Theory and research -- Ethics and social research -- Selecting researchable topics and questions -- Sampling -- Measurement -- Cross-sectional, longitudinal, and case study designs -- Experimental research -- Questionnaire and structured interviews -- Qualitative interviewing -- Observational techniques -- Using available data -- Content analysis -- Applied social research -- Quantitative data analysis -- Qualitative data analysis -- Appendixes: Writing the research report; Random number table; Hoffnung's data collection questionnaire; Gray, Palileo, and Johnson questionnaire; Code of ethics -- Glossary
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