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Advertising campaign planning : developing an a...

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Advertising campaign planning : developing an advertising-based marketing plan

Author / Creator: Avery, Jim, 1947-
Available as: Physical

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Creator: Jim Avery
Format: Books
Language: English
Physical Details: xvii, 309 pages : illustrations ; 24 cm
ISBNs: 9781887229418, 1887229418
OCLC: ocn690090236

Includes bibliographical references.

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Advertising campaigns -- Planning.
Advertising media planning.
Marketing -- Planning.

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Advertising campaign planning : developing an advertising-based marketing plan

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