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The making of campaign strategy : how personali...

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The making of campaign strategy : how personality and attitudes influence campaign decision-making

Author / Creator: Hershey, Marjorie Randon
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Creator: by Marjorie Randon Hershey
Format: Manuscripts, Theses
Language: English
Publication: c1972
Physical Details: 224 leaves ; 29 cm
OCLC: ocm40110107

Typescript.
Vita.
Thesis (Ph.D.)--University of Wisconsin--Madison, 1972.
Includes bibliography.

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Campaign management.

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The making of campaign strategy : how personality and attitudes influence campaign decision-making

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