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Adding value : brands and marketing in food and...

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Adding value : brands and marketing in food and drink

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Creator: edited by Geoffrey Jones and Nicholas J. Morgan
Format: Books
Language: English
Contributors: Jones, Geoffrey, 1952-

Morgan, Nicholas, 1955-
Publication: London ; New York : Routledge, 1994
Series: Comparative and international business. Modern histories series
Physical Details: xiv, 349 pages : illustrations ; 22 cm
ISBNs: 9780415095167, 0415095166
OCLC: ocm28505426

Includes bibliographical references and index.

Subjects

Food -- Marketing -- History.
Beverages -- Marketing -- History.
Alcoholic beverages -- Marketing -- History.
Branding (Marketing) -- History.

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Adding value : brands and marketing in food and drink

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