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Place promotion : the use of publicity and marketing to sell towns and regions
- Available as
- Physical
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- Creator
- edited by John R. Gold, Stephen V. Ward
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Chichester [England] ; New York : Wiley, [1994]
- ©1994
- Physical Details
-
- x, 268 pages : illustrations ; 26 cm
- ISBNs
- 9780471948346, 0471948349
- OCLC
- ocm30157793
- Includes bibliographical references and index.
- 1. Introduction / Stephen V. Ward and John R. Gold -- 2. Locating the message: place promotion as image communication / John R. Gold -- 3. Marketing and place promotion / Gregory J. Ashworth and Henk Voogd -- 4. Time and place: key themes in place promotion in the USA, Canada and Britain since 1870 / Stephen V. Ward -- 5. 'Home at Last!': building societies, home ownership and the imagery of English suburban promotion in the interwar years / John R. Gold and Margaret M. Gold -- 6. Selling the industrial town: identity, image and illusion / Michael Barke and Ken Harrop -- 7. City make-overs: marketing the post-industrial city / Briavel Holcomb -- 8. Selling the inner city: regeneration and place marketing in London's Docklands / Sue Brownill -- 9. Art-full places: public art to sell public spaces? / Brian Goodey -- 10. Transitory topographies: places, events, promotions and propaganda / Bob Jarvis -- 11. Newspapers as promotional strategists for regional definition / Holly J. Myers-Jones and Susan R. Brooker-Gross -- 12. Marketing landscapes of the Four Corners States / Ervin H. Zube and Janet Galante -- 13. Promoting the Forest of Dean: art, ecology and the industrial landscape / George Revill -- 14. Selling the countryside: representations of rural Britain / Pyrs Gruffudd