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Marketing communications; a behavioral approach...

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Marketing communications; a behavioral approach to men, messages, and media

Author / Creator: Crane, Edgar
Available as: Physical

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Format: Books
Language: English
Publication: New York : J. Wiley, [1965]
Series: Wiley marketing series
Physical Details: xiv, 569 pages : illustrations ; 24 cm
OCLC: ocm00190952

Bibliography: pages 547-553.

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Marketing -- Decision making.
Advertising.

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Marketing communications; a behavioral approach to men, messages, and media

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