Design thinking. Step three : draft your design brief

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Summary

The third step in Jeanne Liedtka's 15-step Design Thinking methodology is drafting your design brief. This seven-minute video considers why do you do a design brief? What are the benefits of a desi...

The third step in Jeanne Liedtka's 15-step Design Thinking methodology is drafting your design brief. This seven-minute video considers why do you do a design brief? What are the benefits of a design brief? Also included in this step is a discussion of metrics: How will you know if you succeed or fail? This is one of 22 videos that comprise the Design Thinking course developed at Darden. It is meant to accompany any one of three cases (Arena Industries [UVA-S-0240], Trenton State College [UVA-S-0241], or Great Lakes [UVA-S-0248]) that explore the design thinking approach to innovative problem solving.

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