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Booklets produced by the studio and distributed to theater owners to help the local marketing of upcoming films. Pressbooks contain ad-mats, marketing ideas, product tie-ins, and examples of poster...
Booklets produced by the studio and distributed to theater owners to help the local marketing of upcoming films. Pressbooks contain ad-mats, marketing ideas, product tie-ins, and examples of posters and other graphics exhibitors could purchase to promote the film.