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Books
Global meetings and exhibitions
- Author / Creator
- Available as
- Physical
Details
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- Creator
- Carol Krugman, Rudy R. Wright
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Hoboken, N.J. : John Wiley & Sons, [2007]
- ©2007
- Physical Details
-
- xxiii, 263 pages : illustrations ; 25 cm
- ISBNs
- 0471699403, 9780471699408
- OCLC
- ocm65978493
- Includes bibliographical references and index.
- Ch. 1. Fundamentals of meetings, conventions, and exhibitions -- Ch. 2. Decision factors -- Ch. 3. Destination assessment -- Ch. 4. Organizing and hosting international events -- Ch. 5. Managing currency and finances -- Ch. 6. Program planning and development -- Ch. 7. Cultural considerations -- Ch. 8. Marketing the event -- Ch. 9. International contracts and legalities -- Ch. 10. Implementing the meeting plan -- Ch. 11. Exhibiting abroad -- Ch. 12. On-site operations -- Ch. 13. Preparing for travel abroad -- Ch. 14. Safety and security -- Ch. 15. Event technology -- App. 1. Major meeting industry associations and organizations -- App. 2. Meeting software and services