Each chapter originally published as an insert in issues of the international edition of Mousse magazine between Sept. 2010 and summer 2012, here partially revised.
Includes bibliographical references.
Why does the hydra have ten heads? / by Milovan Farronato -- Ten fundamental answers / by Jens Hoffmann -- What is a curator? / by Jessica Morgan -- What is the public? / by Juan A. Gaitán -- What is art? / by Chus Martínez -- What about collecting? / by Sofía Hernández Chong Cuy -- What is an exhibition? / by Elena Filipovic -- Why mediate art? / by Maria Lind -- What to do with the contemporary? / by João Ribas -- What about responsibility? / by Peter Eleey -- What is the process? / by Adriano Pedrosa -- How about pleasure? / by Dieter Roelstraete