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| 050 | 00 | $aHM1221$b.A57 2010 |
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| 100 | 1_ | $aAnsell, Jeff,$d1955- |
| 245 | 10 | $aWhen the headline is you :$ban insider's guide to handling the media /$cJeff Ansell with Jeffrey Leeson. |
| 250 | $aFirst edition. | |
| 264 | _1 | $aSan Francisco :$bJossey-Bass,$c2010. |
| 300 | $axiv, 229 pages ;$c24 cm. | |
| 336 | $atext$btxt$2rdacontent | |
| 337 | $aunmediated$bn$2rdamedia | |
| 338 | $avolume$bnc$2rdacarrier | |
| 490 | 1_ | $aJ-B international association of business communicators ;$v10 |
| 520 | $a"A former journalist's tips and guidance on how to deal with traditional online media Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. The book also reveals the lessons learned and the pitfalls to avoid by referencing actual news stories from around the world, and provides exercises for readers who wish to sharpen their media-handling skills. Offers guidance for creating meaningful media messages. Shows how to best answer questions on issues where concern is high and trust is low. Written by Jeff Ansell an award-winning journalist and Fortune 500 consultant. Filled with role-playing exercises followed by advice and tips on how to respond successfully. This book provides an essential and real-world resource for navigating the white waters of media relations."--$cProvided by publisher. | |
| 504 | $aIncludes bibliographical references (pages 207-213) and index. | |
| 650 | _0 | $aPublic relations. |
| 650 | _0 | $aPublicity. |
| 650 | _0 | $aInterviewing in mass media. |
| 700 | 1_ | $aLeeson, Jeffrey,$d1969- |
| 830 | _0 | $aJ-B international association of business communicators ;$v10. |
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| 050 | _4 | $aHM1221$b.A57 2010 |
| 082 | 00 | $a659.2 |
| 090 | $aHM1221$b.A57 2010 | |
| 100 | 1_ | $aAnsell, Jeff,$d1955- |
| 245 | 10 | $aWhen the headline is you$h[electronic resource] :$ban insider's guide to handling the media /$cJeff Ansell with Jeffrey Leeson. |
| 250 | $a1st ed. | |
| 260 | $aSan Francisco :$bJossey-Bass,$c2010. | |
| 300 | $a1 online resource (248 p.) | |
| 336 | $atext$btxt | |
| 337 | $acomputer$bc | |
| 338 | $aonline resource$bcr | |
| 347 | $atext file | |
| 490 | 0_ | $aJ-B international association of business communicators ;$v10 |
| 500 | $aDescription based upon print version of record. | |
| 505 | 0_ | $aWhen the Headline Is You: An Insider's Guide to Handling the Media; Contents; Foreword; Introduction; Chapter 1: WHAT IS NEWS?; Chapter 2: YOU ARE THE STORY; Chapter 3: HOW TO ADMIT BAD NEWS; Chapter 4: CRAFTING COMPELLING MESSAGES; Chapter 5: DELIVERING YOUR MESSAGE; Chapter 6: WHEN THE GOING GETS TOUGH; Chapter 7: TWENTY WHAT-IFS; Appendix: Media Messaging Toolkit; Notes; Acknowledgments; The Authors; Index |
| 520 | $aProven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:<ul type=""disc | |
| 546 | $aEnglish | |
| 504 | $aIncludes bibliographical references and index. | |
| 650 | _0 | $aPublic relations. |
| 650 | _0 | $aPublicity. |
| 650 | _0 | $aInterviewing in mass media. |
| 655 | 07 | $aElectronic books.$2lcgft |
| 700 | 1_ | $aLeeson, Jeffrey,$d1969- |
| 776 | $z0-470-54394-9 | |
| 830 | _0 | $aJ-B International Association of Business Communicators |
| 906 | $aBOOK | |