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The race to 270 : the Electoral College and the campaign strategies of 2000 and 2004
- Author / Creator
- Available as
- Physical
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- Creator
- Daron R. Shaw
- Format
- Books
- Language
- English
- Publication
-
- Chicago : University of Chicago Press, 2006
- Physical Details
-
- xii, 232 pages : illustrations ; 23 cm
- ISBNs
- 9780226751337, 0226751333, 9780226751344, 0226751341
- OCLC
- ocm67345845
- Includes bibliographical references (pages 213-222) and index.
- Bridging the great divide -- What we know (and don't know) about presidential campaigns -- The truth about Electoral College strategies -- Allocating campaign resources across states and media markets -- Measuring the campaign's impact -- Learning from our mistakes -- Appendix 1: Television advertising by media markets, 2000 and 2004 -- Appendix 2: Candidate appearances by media markets, 2000 and 2004 -- Appendix 3: Media markets used in pooled time series analyses, 2000 and 2004