Website Search
Find information on spaces, staff, and services.
Catalog Search
Books
Real-life marketing and promotion strategies in college libraries : connecting with campus and community
- Available as
- Physical
Details
Checking for availability...
- Creator
- Barbara Whitney Petruzzelli, editor
- Included Title
-
- College & undergraduate libraries
- Format
- Books
- Language
- English
- Contributors
- Publication
-
- Binghamton, NY : Haworth Information Press, [2005]
- ©2005
- Physical Details
-
- xvi, 192 pages : illustrations ; 23 cm
- ISBNs
- 9780789031570, 0789031574, 9780789031587, 0789031582
- OCLC
- ocm61295880
- "Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
- Includes bibliographical references and index.
- Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz